Search Engine Optimization (SEO)
Is your current web site built for search engine optimization, SEO? How many pages does your web site have that are search engine friendly? Are you using targeted keyword phrases? Are your keywords distributed in your body text? Are you using anchor text and hyperlinks that anchor your page topic? Are you linking with other sites? Do you have page rank by search engines? Are you using a site map? Have you submitted your web site to web directories? Are you using the various forums and blogs that fit your web site theme? Can your site be found in the major search engines using your specific keyword phrases? Are your keyword phrases and anchor text relevant to the theme of your web site and its web page topics?
To have proper SEO and to be listed at the top of all the major search engines you need to answer a definite yes to all the above questions. There is more to SEO than just the above questions but those are the most relevant. If you answered yes to most of the questions then you are on your way. If not then you need to give your web site some thought. It may be time for a redesign. If you are in need of a new web site you need to build it properly from the beginning. This will take time to think about what you want to accomplish and to plan it out. If you build it properly for full search engine optimization the first time you will save considerable amount of time, frustration, and money. This way you won't have to go back and revamp your entire web site.
Basic Search Engine Information
Being number one in search engines isn't easy. Take a look at how many sites come up next time you perform a web search. Thousands, millions, billions? How can a thousand web sites be listed in the first position? They just can't be. And even if they could, you wouldn't want to be there. Ironically, you can get better results being listed in the 2nd and 3rd position. It is also better to be listed high for less competitive more targeted keyword phrases. This is why it is important to target the right keyword phrases not keywords.
It is also important to note that without proper Search Engine Optimization it can take six months to a year to even be listed by a search engine. And even then your web site may not be listed under the keywords that you would like. Each search engine lists your web site the way they see fit and with their own criteria. It takes a lot of time, effort, and knowledge to optimize a web site for search engine positioning. This is why it is important to do it correctly from the very beginning.
Together we can achieve top listings for your web site
All is not lost! Sarno Photography and Web Design can get your web site listed high in search engines. Some techniques are free and some are paid positions. It will take time and I don't guarantee a #1 position but I can get your web site listed high in the search engines. I know many ways to drive traffic to your web site and keep it there. Iprovide fee information to all my clients on how to choose the right keywords for SEOand what they can do to increase their web page rank position.
It is very important that your web designer implement proper search engine optimization (SEO) techniques from the very beginning. Otherwise it will be more difficult and costly to correct mistakes later on. You also want to make sure your web designer isn't doing any questionable tricks or techniques that the search engines consider spam. They will cost you list ranks and more importantly they will cost you customers.
I use only ethical practices, set forth by Google, MSN, Ask, and Yahoo, to optimize your web site for high search engine ranking. I do not make empty promises, but I will optimize your web site for favorable listings. I also professionally design all of your graphics and photographs for your professional web site to guarantee your professional image.
With this in mind you will need to make a decision about how important it is for you to have your web site listed in search engines. If you want your web site to be effective it is important to be listed high in at least a few keyword phrases and a few search engines. This will greatly affect how your web site will be organized, designed, and built. You will then have to take the time yourself to perform online and offline marketing to acquire incoming links. This is something I cannot entirely do for you. This is a decision you need to make before the site is designed.
For maximum search engine listing your web site will need to be updated regularly with the knowledge of the current search engine criteria. This can become very time consuming. However, I have a low cost solution for you. In fact it is included in every web site that I host. Included in your monthly web site hosting and maintenance plan I provide web log analysis reports and optional keyword analysis reports. Using these reports together will help us decide how your current SEO efforts are performing and if we need to make changes.