What To Do Before We Build A New Website

Thank you for entrusting Sarno Photography & Graphic Design™ with the task of creating your online presence. It is very important that your website is fully optimized for search engines and directed to your target market from the very beginning. Doing so will help you organize your website and save you time and money in the long run. The following is a check list for you to do:

Identify Your Core Marketing Message

Your core marketing message will define how we will go about creating your online presence. To create a website that will achieve your goals, we need to think about what you are selling and who your target audience is.

Define the Topics of Your Website

Writing down your website theme and the topics your web pages will cover is the most critical part of building a new website. The first step is creating subject topics and intent of the website. Using these topics you can then make a list of targeted niche keyword phrases and then pages for each keyword phrase. Keywords are a significant hook for your visitors. They can mean the difference between a person hanging around on your site as a potential sale, or immediately clicking away, lost forever. All commercial websites will start with the following basic topics (pages). You will have to add to these for your specific needs:

  • Home
  • Services or Products
  • About Us
  • Contact Us
  • Privacy Policy

Write the Content of Your Website

Having effective, well-written copy on your website can mean the difference between someone browsing your website or leaving. It is important to always keep your marketing message clear and targeted to your specific audience. You will need to provide the written copy for every page of your website, as only you know how to describe your business. Please keep in mind that we may have to adjust your copy for search engine optimization (SEO) and your target audience. If you prefer, we can have a copywriter rewrite your copy for SEO and your target audience.

Pick a Domain Name

If you don't already have a domain name you will want to make a list of domain names in case your top choice is already in use. The name of your website's domain should match your website's theme as closely as possible. Start with your company name and work from there. Availability of domains can have an effect on which name you choose. A thesaurus can be a great tool in helping you find alternative words for your website theme and keywords.

Incoming Links

Once you have completed the above, much of your search engine marketing (SEM) efforts will be spent generating relevant incoming links. Without incoming links much of your search engine optimization (SEO) and search engine marketing efforts will be in vain. Links are how search engines navigate through the web and how visitors will find your website. The more targeted links to your website, the better. So now is the time to search for third party websites that cover a topic similar to yours. You will need to find a way to generate incoming links from these websites. More on this later

Nothing Worthwhile Ever Comes Easy

A successful web presence doesn’t come easy. However, doing it right the first time will save you lots of time, money, and headaches in the future and ensure the growth of your business, and Sarno Photography & Graphic Design is here to help you. Your website's traffic will begin slowly, but it will grow over time and you will find success. You can find more information on how to implement all of the above in your client center on my website.