The Value of Professional Photography

The Thayer EntranceThe Thayer EntranceMost of you have probably heard the phrase “You never get a second chance to make a great first impression.” This is absolutely true, and in business your personal image has an effect on that first impression. Most of you probably also know that your business needs a great image. Images have a huge effect on how people perceive your business and ultimately whether or not they want to do business with you. This is especially important to business in the architectural, travel, historic, hospitality, and tourism industries. Images are the first thing people are drawn to on a book, magazine, or any marketing material. Great images will make them want to look further; bad images will have the opposite effect.


How do you ensure that the impression your customers have of your business is positive? The answer is to hire a professional.


When it comes to photography many people think they can shoot it themselves or they can have a part-time amateur do it cheaply for them. After all, with today’s technology it has become easier for amateurs to take good enough pictures. But do you want good enough pictures or great pictures? A professional will always produce a superior result. It isn’t the camera that creates that great photo, it is the photographer’s eye, training, creativity, and experience that creates the valuable images that will sell your business.


 Professional photographers provide value with creativity, consistency, experience, standards, and service – all of which lead to solutions.


Creativity and Consistency


First, professional photographers provide value with creativity and consistency. After thousands of tries, amateurs may eventually create enough happy accidents to put together a portfolio. Professional photographers, however, need to get a client’s message across creatively the first time, every time. You can count on a professional photographer to know exactly what you need for the photograph and to creatively produce it with quality results.


Experience


Second, professional photographers provide value with experience. Professionals have the experience of many photography shoots behind them to get that consistent image right, and on time. They know what they need to do right away and they know when the time is right to create the photograph. An amateur will experiment during the shoot and hope for the best.


 Photography and Business Standards


Third, professional photographers provide value by knowing commercial and business standards. Professional photographers know they need to use the proper legal forms for insurance, model releases, estimates, and invoices. Professionals also know what equipment will work best for each situation, as well as if the desired effect should be created through the camera or on the computer. They also know what size and color space the final image needs to be and in what file format. You will not be left guessing what to do.


Customer Service 


Fourth, professional photographers provide value by providing great customer service. Professional photographers want long-term relationships with their clients and know that professional service will provide value to their clients. Most professionals will gladly help clients with every phase of producing a client’s project to make sure the project is a success. They consider the client’s success the photographer’s success.


 Solutions


Finally, professional photographers provide value by providing solutions. Challenges arise all the time and professional photographers love to create creative solutions. A professional will have the eye, experience, and training to creatively figure out a solution to each client’s unique marketing message.


Remember, images have a huge effect on how people perceive your business and ultimately whether or not they want to do business with you. With today’s bombardment of advertising and the slow economy you have to be smart with your marketing. You can’t afford to have mediocre or poor quality photography on your marketing materials. Get the most value out of your marketing and invest in high-quality professional photography. Professional photographers provide creativity, consistency, experience, standards, and service – all of which lead to solutions for you.