Resources + General Marketing + Professional Image + Web Site Marketing + Contributed Tips
What To Do Before We Build A New Website
Thank you for entrusting Sarno Photography & Graphic Design™ with the task of creating your online presence. It is very important that your website is fully optimized for search engines and directed to your target market from the very beginning. Doing so will help you organize your website and save you time and money in the long run. The following is a check list for you to do: Read more
Your Personal Image is Everything
Your personal image can mean the difference between selling to or losing a customer. All through nature image can mean life and death. Male birds have the pretty feathers and need to attract their mates with a dance. In the animal world, the males need to show they are the most attractive, the biggest and the strongest. Humans are no different. We dress for success in both business and at the bar. Everything we do as a society is affected by our image. How people treat us. How we treat others. How we conduct businesses and pleasure. Read more
The Value of Professional Photography
The Thayer EntranceMost of you have probably heard the phrase “You never get a second chance to make a great first impression.” This is absolutely true, and in business your personal image has an effect on that first i Read more
Keyword Basics
The following keyword basics will help you with your search engin optimization efforts. The first step in web page search engine optimization (SEO) is choosing the right keyword phrase. Before your website can be search engine optimized you must choose which keyword phrases you want to be optimized for. This must be done regardless if you do your own search engine optimization (SEO) or you pay someone to do your search engine optimization (SEO) or search engine marketing (SEM). Read more
Find Your Niche Keyword Phrase
Knowing what the topics of your website will be is the first step in defining the niche keyword phrases that your target audience would use to find you. However, you now need to be more specific about your keyword phrases.
Adopt-a-Highway is Good for Tourism Business
The look and feel of your property is very important to any industry. The way your property and surrounding town looks is even more important to those in the architectural, tourism, and hospitality industries. No one likes to drive into a town or a business with trash on the roadside and on lawns. Litter can kill a region’s tourism industry. It makes people feel:
- Unsafe.
- The town doesn’t care.
- The businesses don’t want their business and won’t treat them fairly.
- They should leave as soon as possible.
List of Important SEO Strategies
This list of important search engine optimization (SEO) strategies will help you perform some of your own Search Engine Optimization (SEO) and better understand some of what a web designer should do to optimize a website for you. There is more to SEO than the following list; however, these are the most important strategies that you need to know and implement. Sarno Photography & Graphic Design can take care of the more complex SEO for you. Keep this list handy each time you write a new web page. Read more
Effective Writing for Marketing and Advertising
As a small business owner you will soon find that you must do a lot of writing. This will include business forms, contracts, brochures, websites, ads, and more. Even if you wish to hirer a copywriter to do all the writing for you, you will need to provide them with the correct information so they can write effective copy. And you thought all those language arts classes were never going to help you in the real world! When it comes to writing for the purpose of marketing and advertising your company, there is more to know than proper grammar and spelling.
Tax Benefits From Business Use of Your Car
As part of your ongoing tax planning, you should consider the tax benefits available from the use of your car for business purposes. In general, taxpayers, including employees, who use their vehicles, including passenger cars, in pursuit of a trade or business are allowed deductions for ordinary and necessary business expenses of operating those vehicles and may also be entitled to depreciation. However, no deductions are allowed for personal expenses or personal use of the vehicle, including commuting; deductions are allowed only for the part of the expenses attributable to business use. Read more
Create Your Company's Core Marketing Message
If you are running a new business, you are probably wondering, “How do I begin developing my marketing plan?” Or perhaps you are running an existing company and realize that your current marketing efforts are not delivering as much as you would like. Now is the time to plan your new marketing efforts. Before you spend a great deal of time and money on logos, stationery, brochures, and websites, you need to develop your company's core marketing message. Otherwise, you risk missing the target and wasting your time and resources.
