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Effective Writing for Marketing and Advertising

As a small business owner you will soon find that you must do a lot of writing. This will include business forms, contracts, brochures, websites, ads, and more. Even if you wish to hirer a copywriter to do all the writing for you, you will need to provide them with the correct information so they can write effective copy. And you thought all those language arts classes were never going to help you in the real world! When it comes to writing for the purpose of marketing and advertising your company, there is more to know than proper grammar and spelling. Read more

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