Free Advice

What To Do Before We Build A New Website

Thank you for entrusting Sarno Photography & Graphic Design™ with the task of creating your online presence. It is very important that your website is fully optimized for search engines and directed to your target market from the very beginning. Doing so will help you organize your website and save you time and money in the long run. The following is a check list for you to do: Read more

Value of a Professional Image - May 2010

I recently created two new sustainable marketing art logos for use on my clients’ marketing material. They are still works in progress. I will be making them more readable when smaller and have them match. Please let me know what you think and why Read more

The Value of Professional Photography

The Thayer EntranceThe Thayer EntranceMost of you have probably heard the phrase “You never get a second chance to make a great first impression.” This is absolutely true, and in business your personal image has an effect on that first i Read more

Plastics are Polluting the Planet

Garbage In OceanGarbage In OceanWhen you are marketing and running your business it is crucial that you diligently avoid the use of all plastics. Read more

Clean Up Your Keywords - April 2010

Spring is Here

Happy Earth Day! Spring is a time for new growth, new possibilities, getting outside, and cleaning up. All of this month’s articles will help you market your business by cleaning up for spring. Read more

Keyword Basics

The following keyword basics will help you with your search engin optimization efforts. The first step in web page search engine optimization (SEO) is choosing the right keyword phrase. Before your website can be search engine optimized you must choose which keyword phrases you want to be optimized for. This must be done regardless if you do your own search engine optimization (SEO) or you pay someone to do your search engine optimization (SEO) or search engine marketing (SEM). Read more

Adopt-a-Highway is Good for Tourism Business

The look and feel of your property is very important to any industry. The way your property and surrounding town looks is even more important to those in the architectural, tourism, and hospitality industries. No one likes to drive into a town or a business with trash on the roadside and on lawns. Litter can kill a region’s tourism industry. It makes people feel:



  • Unsafe.

  • The town doesn’t care.

  • The businesses don’t want their business and won’t treat them fairly.

  • They should leave as soon as possible. 

Spring into SEO - March 2010

Say goodbye to the snow and ice! People are getting spring fever and can’t wait to get outside. Soon they will be planning all kinds of spring and summer activities and business. The Internet is where everyone will be turning to help plan these business adventures and vacations. This month’s FREE marketing advice, “List of Important SEO Strategies,” will help you get your website listed well for all those Internet searches. April’s article will continue the SEO theme with more detailed SEO advice for my clients. Log in now and let me know what you think.


Marketing Advice

List of Important SEO Strategies

This list of important search engine optimization (SEO) strategies will help you perform some of your own Search Engine Optimization (SEO) and better understand some of what a web designer should do to optimize a website for you. There is more to SEO than the following list; however, these are the most important strategies that you need to know and implement. Sarno Photography & Graphic Design can take care of the more complex SEO for you. Keep this list handy each time you write a new web page. Read more

Help Save The Environment

I recognize that saving and protecting the environment is just as important to my clients as it is for me. Architects, designers, and contractors feel a responsibility to design of buildings and landscapes that will respect and preserve the environment. Read more

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