Create Your Company's Core Marketing Message

If you are running a new business, you are probably wondering, “How do I begin developing my marketing plan?” Or perhaps you are running an existing company and realize that your current marketing efforts are not delivering as much as you would like. Now is the time to plan your new marketing efforts. Before you spend a great deal of time and money on logos, stationery, brochures, and websites, you need to develop your company's core marketing message. Otherwise, you risk missing the target and wasting your time and resources.

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