Resources

If you are a new business, you are probably wondering, “How do I begin developing my marketing plan?” Or perhaps you are an existing company and realize that your current marketing efforts are not delivering as much as you would like. Now is the time to plan your new marketing efforts. Before you spend a great deal of time and money on logos, stationery, brochures, and web sites, you need to develop your company's core marketing message. Otherwise, you risk missing the target and wasting your time and resources.

Thank you for entrusting Sarno Photography & Graphic Design™ with the task of creating your online presence. It is very important that we build your website fully optimized for search engines and directed to your target market from the very beginning. By doing so, it will help you organize your website and will save you time in the long run. I will need you to provide the following information (you will find more help on these topics in your client account cent Read moreer):

When creating your company image, start from the very beginning. Think of what colors you will want your company to be known by. Having a consistent color scheme can make your company more recognizable. After you pick your colors from the information below you can then build your most important aspect of your company image, your company logo. This logo will then be used on all your company marketing materials to make you instantly recognizable.

Humans are very image driven. If one is to think back in your own life you will note that the things you remember the most always have an image associated with it. Images of joy and happiness have a far greater affect then words alone. Many people cannot erase these images from their mind no matter how hard they try. The saying “words can not describe it” is often followed by, “ you should have been there to see it,” or “I wish I had a camera.” Images give words and messages more weight and will often Read moredrive your message home.

The most important thing you need to know about graphic design is that all your marketing projects need to have image unity to communicate your core marketing message. You need to have a company image and you need to have every project reflect your brand. That does not mean everything needs to look the same. Read more