Professional Image
Your Personal Image is Everything
Your personal image can mean the difference between selling to or losing a customer. All through nature image can mean life and death. Male birds have the pretty feathers and need to attract their mates with a dance. In the animal world, the males need to show they are the most attractive, the biggest and the strongest. Humans are no different. We dress for success in both business and at the bar. Everything we do as a society is affected by our image. How people treat us. How we treat others. How we conduct businesses and pleasure. Read more
The Value of Professional Photography
The Thayer EntranceMost of you have probably heard the phrase “You never get a second chance to make a great first impression.” This is absolutely true, and in business your personal image has an effect on that first i Read more
Color and Your Company Image
When creating your company image, start from the very beginning. Think of what colors you will want your company to be known by. Having a consistent color scheme can make your company more recognizable. After you pick your colors from the information below you can then build your most important aspect of your company image, your company logo. This logo will then be used on all your company marketing materials to make you instantly recognizable.
A Logo is Your Company Image
Humans are very image driven. If one is to think back in your own life you will note that the things you remember the most always have an image associated with it. Images of joy and happiness have a far greater affect then words alone. Many people cannot erase these images from their mind no matter how hard they try. The saying “words can not describe it” is often followed by, “ you should have been there to see it,” or “I wish I had a camera.” Images give words and messages more weight and will often drive your message home. Read more
Image Unity Is Everything
The most important thing you need to know about graphic design is that all your marketing projects need to have image unity to communicate your core marketing message. You need to have a company image and you need to have every project reflect your brand. That does not mean everything needs to look the same. Read more
