Resources

The Thayer EntranceMost of you have probably heard the phrase “You never get a second chance to make a great first impression.” This is absolutely true, and in business your personal image has an effect on that Read more first i

Choose the right keywords and you could see your website traffic soar. Target the wrong keywords and all your efforts will be in vain. Therefore, it is important to think about which keywords your target audience is likely to use to find your website. We already covered keyword basics and how to create niche keyword phrases. Now you need to narrow down your list and find out which keywords are the right keywords for your web page. 

Testing Your Keyword Phrases for Relevancy

The very first step in web page search engine optimization (SEO) is choosing the right Read morekeyword phrase. Before your website can be search engine optimized you must choose which keyword phrases you want to be optimized for. This must be done regardless if you do your own search engine optimization or you pay someone to do your search engine optimization or search engine marketing.

Knowing what the topics of your website will be is the first step in defining the niche keyword phrases that your target audience would use to find you. However, you now need to be more specific about your keyword phrases.

The look and feel of your property is very important to any industry. The way your property and surrounding town looks is even more important to those in the architectural, tourism, and hospitality industries. No one likes to drive into a town or a business with trash on the roadside and on lawns. Litter can kill a region’s tourism industry. It makes people feel:

• Unsafe.


• The town doesn’t care.


• The businesses don’t want their business and won’t treat them fairly.


• They should leave as soon as possible.