What is the best design for my project?

Before you meet with Sarno Photography & Graphic Design™ you should do some research on your own. The best design for your project will be determined by your marketing message, your company image, and who your target market is. It is imperative that the project communicates your message to your target audience with the right visual "feel" for your marketing efforts to be successful.

If you need help describing the "feel" of your project then look for examples to help you. Do a keyword search for your industry and take note of the websites that are listed in the top ten and top thirty. Then take note of which websites show the "feel" that you want to portray to your target audience. You can also look at other industries to find a design feel that you like. Pick up trade magazines and look at the ads. Collect brochures or direct mail marketing material that you feel have the visual "image" that you would like to emulate. Remember to always keep your marketing message and target audience in mind. A person looking for a luxurious vacation is not going to be impressed with the same design that a budget minded family is going to be attracted to.

When you meet with SP&GD I will talk with you about your business and your goals for the project. I will then look at the designs that you have picked and together we will plan a design that will not only look great but will be completely custom to achieve results. I do not copy others' designs or photographs. This is copyright infringement. If you have no idea what design "feel" you like, I can create an art piece that will effectively communicate to your target audience.

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