What To Do Before We Build A New Web Site
Thank you for entrusting Sarno Photography & Web Design with the task of creating your online presence. It is very important that we build your web site fully optimized for search engines and directed to your target market from the very beginning. By doing so, it will help you organize your web site and will save you time in the long run. I will need you to provide the following information. You will find more help on these topics in your client account center.
Identify Your Core Marketing Message
Your core marketing message will define how we will go about creating your online presence. We need to know what you are selling and who your target audience is before we can create a web site that will achieve your goals.
Define the Topics of Your Web Site
Writing down your web site theme and the topics your web pages will cover is the most critical part of building a new web site. Starting from scratch with subject topics and intent of the web site is the first step. Using these topics you can then make a list of targeted niche keyword phrases. Keywords can also be a significant hook for your visitors. They can mean the difference between a person hanging around on your site as a potential sale, or immediately clicking away, lost for ever.
Write the Content of Your Web Site
Having the proper written copy on your web site can mean the difference between someone browsing your web site or leaving. It is important to always keep your marketing message clear and targeted to your specific audience. You will need to provide the written copy for every page, only you know how to describe your business. Please keep in mind I will have to adjust your copy for search engine optimization and your target audience. If you like we can have a copywriter rewrite your copy for SEO and your target audience.
Pick a Domain Name
If you don't already have a domain name you will want to make a list of domain names incase your top choice is already in use. The name of your web site's domain should match your web sites theme as close as possible. Availability of domains can have an effect on what name you choose. The use of a thesaurus can be a big help and a great tool. It can also help you find alternative words for your web site theme and keywords.
Incoming Links
Once you have completed the above, the rest of your SEO efforts will be spent generating relevant incoming links. Without incoming links all your search engine optimization efforts will be in vain. Links are how search engines navigate through the web and how visitors will find your web site. The more targeted links to your web site the better. So now is the time to search for third party web sites that cover a similar topic as yours. You will need to find a way to generate incoming links from these web sites.
Nothing Worth While Ever Comes Easy
I know you are thinking, “how in the heck can I do all of this?” Well, it is a lot of work. But it can be done with time, effort and some thought. Doing it right the first time will save you lots of headaches in the future and insure the growth of your business. Your web sites success in visibility and web traffic will begin slowly, but it will grow over time. I am here to help you with informative articles and my services. You can find more information on how to implement all of the above in your client account center on my web site.